# Asonahores confirms Expo Comercial 2026: 38 editions and 300 sold-out booths

Canonical-URL: https://turismo.news/en/digest/expo-comercial-asonahores-2026-punta-cana
Text-Version: https://turismo.news/en/digest/expo-comercial-asonahores-2026-punta-cana.txt
Markdown-Version: https://turismo.news/en/digest/expo-comercial-asonahores-2026-punta-cana.md
Language: en
Published: 2026-07-21T15:36:59.303Z
Modified: 2026-07-21T15:37:29.670Z
Author: Joan Sanz
Topics: Eventos y Ferias
Summary: The Asonahores Expo Comercial 2026 will take place September 2-4 at BlueMall Puntacana. Over 300 booths sold with 450 requests on the waiting list.

## Article

The Dominican tourism machine isn't slowing down. **Asonahores** has just confirmed the dates for its **Expo Comercial 2026**, landing on September 2-4 at **BlueMall Puntacana**. And here's the key figure: the **300-plus booths** are already sold out, with an additional **450 requests** on the waiting list. This isn't just another event, it's the thermometer of what's moving in the Dominican industry.

At the launch event, the association's president **Juan Bancalari** laid out the thesis: tourism isn't just beaches and visitor arrivals. Behind every booking lies a chain of **producers, entrepreneurs, and companies** that make the engine run. According to the [Ministry of Tourism](https://www.mitur.gob.do/noticias/asonahores-anuncia-la-expo-comercial-2026-en-su-edicion-numero-38), executive vice president **Aguie Lendor** put numbers on it: the industry buys about **US$3 billion annually** in domestic goods and services. That's not spending, it's a direct injection into the real economy.

## What's new in edition 38?

Asonahores isn't resting. For 2026, they've announced a **new booth distribution scheme**, an interactive portal for exhibitors to choose their spot, and **QR code accreditation**. Small details that simplify life for the 300-plus exhibitors and visitors expected. The fair will include business roundtables, conferences on sustainability and innovation, and industry trend meetings. **Grupo Puntacana** returns as host, and Vice Minister **Roberto Henríquez** reiterated government backing, as stated in the [Mitur source](https://www.mitur.gob.do/noticias/asonahores-anuncia-la-expo-comercial-2026-en-su-edicion-numero-38).

## A thermometer of the sector's maturity

I see two stories here. First: the **local supply chain** is no longer a slogan from speeches. When a hotel buys everything from tech to food from local vendors, it generates formal employment in communities across the country. Second: **450 companies waiting for a booth** means this event has become indispensable. This is not just another trade show, it's the marketplace where supply and demand of Dominican tourism meet.

Of course, managing growth has its challenges. Expanding the physical space or rotating exhibitors will be an inevitable conversation, but that's a welcome problem in a sector that keeps growing. The fair is nearing four decades, and what started as an idea by a group of hoteliers has become the platform connecting national production with the tourism machine. Edition 38 looks strong. Anyone with something to offer the industry should mark September on the calendar.

## Sources

- Ministerio de Turismo de la República Dominicana: https://www.mitur.gob.do/noticias/asonahores-anuncia-la-expo-comercial-2026-en-su-edicion-numero-38

## Citation

Asonahores confirms Expo Comercial 2026: 38 editions and 300 sold-out booths. Turismo News. 2026-07-21. https://turismo.news/en/digest/expo-comercial-asonahores-2026-punta-cana