# MITUR and Visa join data and technology to promote the country

Canonical-URL: https://turismo.news/en/digest/mitur-visa-alliance-technology-data-tourism
Text-Version: https://turismo.news/en/digest/mitur-visa-alliance-technology-data-tourism.txt
Markdown-Version: https://turismo.news/en/digest/mitur-visa-alliance-technology-data-tourism.md
Language: en
Published: 2026-10-09T13:49:28.765Z
Modified: 2026-10-09T13:49:28.765Z
Author: Joan Sanz
Topics: Turismo y Política Turística
Summary: The Ministry of Tourism and Visa presented progress on their alliance to use technology and traveler analysis in the international promotion of the Dominican Republic.

## Article

The Dominican Republic's Ministry of Tourism and Visa presented the progress of their alliance to strengthen the country's international promotion with technology and analysis of traveler behavior. As [Suelocaribe](https://suelocaribe.com/featured/david-collado-y-jorge-lemus-presentan-alianza-entre-el-ministerio-de-turismo-y-visa-internacional/) reports, the deal aims to better understand how tourists move and to design experiences that add value to their visit.

That is the interesting part of the move. Spending and flow data handled by a payment network like Visa allows campaigns to be fine-tuned by source market and visitor profile, something the country needs to avoid competing on volume alone. The headline is striking, **David Collado** alongside **Jorge Lemus** presenting results, but what really matters is the part underneath: what is done with that information.

The reading is clear. If MITUR turns that data into concrete promotion decisions, the whole chain wins, from the Punta Cana hotel to the Puerto Plata tour operator. **The alliance opens a useful path to sell the destination better**, not just to tell its story.

## Sources

- Suelocaribe: https://suelocaribe.com/featured/david-collado-y-jorge-lemus-presentan-alianza-entre-el-ministerio-de-turismo-y-visa-internacional/

## Citation

MITUR and Visa join data and technology to promote the country. Turismo News. 2026-10-09. https://turismo.news/en/digest/mitur-visa-alliance-technology-data-tourism