# Puerto Plata takes its offer to FIT with 25 Argentine agents

Canonical-URL: https://turismo.news/en/digest/puerto-plata-fit-argentine-agents
Text-Version: https://turismo.news/en/digest/puerto-plata-fit-argentine-agents.txt
Markdown-Version: https://turismo.news/en/digest/puerto-plata-fit-argentine-agents.md
Language: en
Published: 2026-10-02T16:46:27.005Z
Modified: 2026-10-02T16:46:27.005Z
Author: Joan Sanz
Topics: Hotels
Summary: ASHONORTE and Promovere trained 25 Argentine agents on Puerto Plata at FIT 2026. The Dominican north bets on the South American market.

## Article

Puerto Plata wants more Argentine tourists and is not waiting for them to show up on their own. **ASHONORTE and the agency Promovere** gathered **25 Argentine travel agents** for a training breakfast during the **International Tourism Fair (FIT)**, held in Buenos Aires. The date was September 25, and the format is the classic one that works in this market: train the seller, not just the buyer. You can read the original piece at [Suelo Caribe](https://suelocaribe.com/destinos/puerto-plata/puerto-plata-presenta-su-oferta-turistica-a-25-agentes-de-viajes-argentinos-durante-la-fit/).

The move targets a market that already knows the Caribbean and has been eyeing the north coast with growing interest. **Puerto Plata offers what Punta Cana does not**: mountain and beach on the same trip, the cable car, the 27 Damajagua waterfalls, the Coffee Route and a city with a historic center. Selling that to an Argentine agent takes training, not brochures. That is why the breakfast matters more than it looks.

The business read is straightforward. Argentina remains a high-volume source market with spending power in high season, and the Dominican north competes with Cancun and with Punta Cana itself. **Training 25 agents can translate into hundreds of bookings** for hotels in Playa Dorada, Cabarete and Sosúa. The bet on the South American market is not new, but this is the most sustained push in years.

## Sources

- Suelo Caribe: https://suelocaribe.com/destinos/puerto-plata/puerto-plata-presenta-su-oferta-turistica-a-25-agentes-de-viajes-argentinos-durante-la-fit/

## Citation

Puerto Plata takes its offer to FIT with 25 Argentine agents. Turismo News. 2026-10-02. https://turismo.news/en/digest/puerto-plata-fit-argentine-agents