
The Santiago Carnival 2025 closed last Sunday with a resounding success, as reported by AlMomento.net. Thousands packed the streets of the Corazón city to enjoy an impressive display of art, culture and tradition, in what authorities described as an orderly and civic atmosphere.
For those of us in tourism, this is no small thing. Santiago is not just the country's second city: it is a cultural and economic engine that draws national and foreign visitors every year. The fact that the carnival closed without incidents and with such high participation strengthens the Dominican cultural tourism offer beyond beaches.
My take: I hope MITUR and the Ministry of Culture capitalize on this momentum. The Santiago carnival can become a first-rate tourism product if promoted in source markets well in advance. And if order is maintained as this year, the ceiling is very high.
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