# BHD and Adoturd to measure sports tourism in the DR for the first time

Canonical-URL: https://turismo.news/en/digest/sports-tourism-dr-bhd-adoturd-research
Text-Version: https://turismo.news/en/digest/sports-tourism-dr-bhd-adoturd-research.txt
Markdown-Version: https://turismo.news/en/digest/sports-tourism-dr-bhd-adoturd-research.md
Language: en
Published: 2026-09-28T18:16:27.572Z
Modified: 2026-09-28T18:16:27.572Z
Author: Joan Sanz
Topics: Investment & M&A
Summary: BHD and the Dominican Sports Tourism Association will carry out the country's first study on a segment that moves thousands of visitors a year and had never been quantified.

## Article

**Banco BHD** and the **Dominican Sports Tourism Association (Adoturd)** announced the first research on sports tourism in the Dominican Republic, as reported by [Arecoa](https://www.arecoa.com/banca/2026/09/28/bhd-y-adoturd-realizaran-la-primera-investigacion-sobre-turismo-deportivo-en-rd/). The study lands at a time when the country hosts golf, deep-sea fishing, baseball, surf and running events without an official figure grouping all those visitors together.

The partnership has a merit that goes beyond the data. When a bank sits down with a sector association to fund a study, it is because there is business they want to measure before lending against it. That is the clue. **Adoturd** groups organizers and operators who move teams, families and fans to Punta Cana, Casa de Campo, Puerto Plata or Samaná, and that flow is still only half-counted inside general arrival statistics.

The angle worth watching is fiscal. If the research manages to isolate how much a visitor attending a tournament spends, how many nights they sleep, how much they consume outside the hotel and how much of that spending stays in the provinces, the segment stops being a narrative and becomes an argument for public budget, promotion in source markets and incentives for investment in sports facilities. That is the real value of the project.

## Sources

- Arecoa: https://www.arecoa.com/banca/2026/09/28/bhd-y-adoturd-realizaran-la-primera-investigacion-sobre-turismo-deportivo-en-rd/

## Citation

BHD and Adoturd to measure sports tourism in the DR for the first time. Turismo News. 2026-09-28. https://turismo.news/en/digest/sports-tourism-dr-bhd-adoturd-research