turismo.news September 3, 2026
Investment & M&APublished September 3, 20261 min read

Sustainability is key to the competitiveness of tourism

JSBy Joan SanzCurated by Joan Sanz. · September 3, 2026 · Follow on LinkedIn
Voice reading · ~1 min

Recently, Banco Popular emphasized that sustainability is not just a trend but an essential pillar for competitiveness in the tourism sector of the Dominican Republic. This focus aims to improve efficiency and resilience in the industry, generating substantial benefits for both hotels and the environment.

In this regard, the implementation of sustainable practices can be a key differentiator in an increasingly competitive market. Sustainability in hotels and resorts directly impacts tourists' perceptions, who are increasingly seeking responsible experiences. Leveraging this focus can not only enhance our destination's appeal but also contribute significantly to the local economy, generating real income for the state and promoting tourism that preserves our rich biodiversity.

Quick questions

Why is sustainability important in RD tourism?
Sustainability attracts environmentally conscious tourists and enhances the destination's image.
What benefits does sustainability bring to hotels?
It increases operational efficiency and reduces costs, while attracting more visitors.
How is Banco Popular related to sustainability?
Banco Popular promotes sustainability as a competitiveness factor to strengthen the tourism industry.
What sustainable practices can hotels adopt?
Implementing renewable energy, reducing water usage, and supporting local agriculture are key actions.
What impact does sustainable tourism have on the local economy?
It promotes job creation and generates income that benefits the community and the state.

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