# Tourism is now pricing the cost of not being sustainable

Canonical-URL: https://turismo.news/en/digest/sustainable-tourism-cost-inaction-dominican-republic
Text-Version: https://turismo.news/en/digest/sustainable-tourism-cost-inaction-dominican-republic.txt
Markdown-Version: https://turismo.news/en/digest/sustainable-tourism-cost-inaction-dominican-republic.md
Language: en
Published: 2026-09-30T11:31:30.460Z
Modified: 2026-09-30T11:31:30.460Z
Author: Joan Sanz
Topics: Turismo Sostenible
Summary: Hosteltur reports the sector is starting to quantify the cost of inaction on sustainability. In the Dominican Republic the bill is already being passed.

## Article

The story published by [Hosteltur](https://www.hosteltur.com/178911_cuanto-cuesta-no-ser-sostenible-el-turismo-pone-precio-a-la-inaccion.html) is short but hits the nerve: tourism is starting to put numbers on the cost of not being sustainable. It is no longer a moral argument, it is a bill. And when an industry puts figures on the table, investors listen.

In the Dominican Republic this reads directly. Punta Cana, Bávaro, Samaná and Puerto Plata compete for a traveller who increasingly asks about carbon footprint, waste management and water use. Resorts that already measure and cut consumption hold an advantage that cannot be copied overnight.

The shift is clear: sustainability stops being an image expense and becomes a financial asset. For MITUR, for hoteliers and for investors, the opportunity lies with whoever moves first.

## Sources

- Hosteltur: https://www.hosteltur.com/178911_cuanto-cuesta-no-ser-sostenible-el-turismo-pone-precio-a-la-inaccion.html

## Citation

Tourism is now pricing the cost of not being sustainable. Turismo News. 2026-09-30. https://turismo.news/en/digest/sustainable-tourism-cost-inaction-dominican-republic