
Bogotá. The Dominican Republic has achieved a tactical milestone: securing the mobilization of over 30% of all passengers entering the country from Colombia. This is reflected in the government cooperation agreement ratified at the recently concluded Colombian tourism fair, as reported by AlMomento.net.
What does that mean in practice? For every 100 Colombians who fly to the Caribbean, more than 30 will set foot on Dominican soil. This is not a wish, it is a commitment sealed between governments. And Colombia is a strategic market: its middle class is growing, the appetite for beach and all-inclusive is soaring, and air connectivityConectividad aéreaAir connectivity is the network of routes, frequencies and destinations that link an airport or a region with the rest. More frequencies and direct links mean more tourists, more business and less reliance on connecti... from Bogotá, Medellín and Cali is getting denser.
My take: the Ministry of Tourism has done its homework at the source. Instead of waiting for tour operatorsTuroperadorA tour operator is the company that bundles flight, hotel and transfers into a single organised trip and sells it, usually through travel agencies. It buys in bulk and in advance, which gives it price but loads it wit... to bring passengers, the state steps in to negotiate market quotas with Colombian authorities. That is executive tourism diplomacy, and I find it smart. Now hotels in Punta Cana, Bávaro, La Romana and Samaná must have the offer ready for that extra flow. That 30% does not arrive by itself, it needs beds, transfers and experiences. The one who is prepared gets the slice.
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