Hosteltur launches Laia: an AI chat to search for tourism news

JSBy Joan SanzCurated by Joan Sanz. · July 20, 2026 · Follow on LinkedIn

Voice reading · ~1 min

Hosteltur, the leading Spanish-language tourism media outlet, just dropped an artificial intelligence assistant called Laia. According to their own release on Hosteltur, this tool lets any professional, hotelier, tour operator or Mitur official, ask in everyday language about breaking news or dive into the archives.

The cool part is that Laia doesn't just spit out headlines: it understands context, cross-references data and returns answers with direct links to the sources. And this hits a real pain point: how many times have we wasted hours hunting for that 2022 arrivals figure or the latest hotel investment in Punta Cana. That is over now.

My take? A smart move. Hosteltur holds one of the richest archives in Spanish-language tourism, and Laia turns it into an interactive resource. For the Dominican professional, this means speed to make informed decisions. No more excuses for not having the latest number. And if they train it with more regional sources, this could be the pocket assistant every tourism executive needs.

Quick questions

What is Hosteltur's Laia?

It is an AI assistant that lets you search and query Hosteltur's current news and tourism archive by having a conversation in natural language.

How does Laia work?

You type a question like you would ask a colleague, and Laia searches through Hosteltur's articles, returning an answer with a link to the original source.

Is Laia free?

The news says it is available for Hosteltur users, but does not specify if a premium subscription is needed. You will have to try it.

How can a Dominican hotelier use it?

To quickly find occupancy data, new investments or Mitur policies without digging through Google. Saves time.

Can Laia replace a journalist?

No. It is a search tool. It helps you find already published information, not create new content or provide analytical insight.

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