Arajet partners with Arcube to enhance passenger experience
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Arajet has announced a strategic partnership with Arcube, a British travel technology company, to introduce new ancillary services. According to Suelo Caribe, the goal is to allow passengers to plan and manage their travel experience more conveniently.
From my perspective, this is a smart move. Arajet is not just competing on price, it needs to differentiate through service, and Arcube gives it the tools to do so from booking to destination. Passengers will definitely notice the upgrade.
The story, first reported by Suelo Caribe, shows the Dominican carrier is solidifying its position as a modern, passenger-focused airline. Hopefully more Caribbean airlines will follow this tech-savvy path.
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The daily brief
Hotels, airlines, MITUR, cruises and destinations. One sharp email a day. Free.
The brief Dominican travel professionals read every morning.