Hotel reservations with more than 90 days lead time have hit their lowest level of the year, according to Hosteltur. This is no joke: it's the first time in 2023 that the long booking window has fallen this much.
My take is that travelers are waiting until the last minute. Could be due to economic uncertainty, oversupply, or because flexible cancellation policies killed advance bookings. But hey, this is also an opportunity. For hotels in Punta CanaPunta CanaThe main tourism hub of the Dominican Republic, on the eastern tip, famous for white-sand beaches, all-inclusive resorts and its own international airport., Puerto PlataPuerto PlataA north-coast city and province, birthplace of Dominican tourism, home to the cable car up Mount Isabel de Torres, Victorian architecture and the Amber Cove cruise port. and SamanáSamanáA north-eastern peninsula known for humpback whale watching, unspoiled beaches like Rincón and waterfalls such as El Limón., it's time to sharpen revenue management, push last-minute deals and lure guests with experiences that demand an immediate booking.
This data point is not a drama, it's a wake-up call. Those who read it right and adjust their distribution and dynamic pricing strategy will come out ahead. In the Dominican Republic we have the strength of a strong market. Now it's time to play the short game.
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The daily brief
Hotels, airlines, MITUR, cruises and destinations. One sharp email a day. Free.
The brief Dominican travel professionals read every morning.