turismo.news July 28, 2026
Revenue & DistributionPublished July 28, 20261 min read

Bookings 90+ days out hit yearly low: what's going on?

JSBy Joan SanzCurated by Joan Sanz. · July 28, 2026 · Follow on LinkedIn
Voice reading · ~1 min

Hotel reservations with more than 90 days lead time have hit their lowest level of the year, according to Hosteltur. This is no joke: it's the first time in 2023 that the long booking window has fallen this much.

My take is that travelers are waiting until the last minute. Could be due to economic uncertainty, oversupply, or because flexible cancellation policies killed advance bookings. But hey, this is also an opportunity. For hotels in Punta CanaPunta CanaThe main tourism hub of the Dominican Republic, on the eastern tip, famous for white-sand beaches, all-inclusive resorts and its own international airport., Puerto PlataPuerto PlataA north-coast city and province, birthplace of Dominican tourism, home to the cable car up Mount Isabel de Torres, Victorian architecture and the Amber Cove cruise port. and SamanáSamanáA north-eastern peninsula known for humpback whale watching, unspoiled beaches like Rincón and waterfalls such as El Limón., it's time to sharpen revenue management, push last-minute deals and lure guests with experiences that demand an immediate booking.

This data point is not a drama, it's a wake-up call. Those who read it right and adjust their distribution and dynamic pricing strategy will come out ahead. In the Dominican Republic we have the strength of a strong market. Now it's time to play the short game.

Quick questions

What are bookings more than 90 days out?
These are rooms reserved three months or more in advance. They are a confidence indicator and a gauge of future demand health.
Why did they hit a yearly low?
According to Hosteltur, reservations with over 90 days lead time hit their lowest point in 2023. Likely causes are economic uncertainty and flexible cancellation policies.
Is this bad news for Dominican hotels?
It's a manageable challenge. Hotels can offset it with last-minute strategies, dynamic rates and experiential packages that encourage instant booking.
How does it affect destinations like Punta Cana or Puerto Plata?
It mainly impacts long-term occupancy planning. But these destinations have strong demand, the trick is to capture last-minute travelers.
What should revenue managers do now?
Adjust channel mix, launch short-window promotions, and use real-time data to tweak prices. Flexibility is the key weapon.

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