Colombians extend international trips to 18 days
According to IATI Seguros data reported by Suelo Caribe, Colombians now travel abroad an average of 18 days, well above the 12-14 days recorded in previous years. This isn't just a curiosity, it's a shift in traveler profile that forces us to rethink our offering.
For the Dominican Republic, capturing this long-stay traveler means higher spending per tourist and deeper itineraries. The challenge is to build packages that justify 18 days: a mix of beach, culture, ecotourism, and city breaks. Destinations like Samaná, Puerto Plata, and Santo Domingo gain real weight here.
My take: instead of fighting over the 4-night guest, let's focus on the one who stays two and a half weeks. That's a high-value niche the Colombian market is already demanding.
Quick questions
Why are Colombians traveling longer now?
How does this affect the Dominican Republic?
What kind of Colombian traveler seeks 18-day trips?
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What should hoteliers do to attract this audience?
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