Hotel businessman Michel Brukier has been sworn in as the new president of the Sosúa Lions Club at a ceremony held in the conference room of the Hotel Casa Marina in Puerto PlataPuerto PlataA north-coast city and province, birthplace of Dominican tourism, home to the cable car up Mount Isabel de Torres, Victorian architecture and the Amber Cove cruise port.. The event, backed by club members, local authorities and business leaders, kicks off a term focused on strengthening community ties and tourism in the area, according to Suelo Caribe's report.
To me, this is more than a social agenda item. Having a hotelier of Brukier's track record lead a service club like the Lions is a clear sign that the private sector understands tourism isn't just about rooms and beaches. Community leadership, social responsibility and collaboration with authorities are the glue that turns a destination into a sustainable place.
Sosúa and Puerto Plata need that kind of synergy. I hope this presidency drives projects that benefit both residents and visitors. Dominican tourism wins when its business leaders get involved beyond their own properties.
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The brief Dominican travel professionals read every morning.