Michel Brukier, New President of the Sosúa Lions Club

Hotel businessman Michel Brukier has been sworn in as the new president of the Sosúa Lions Club at a ceremony held in the conference room of the Hotel Casa Marina in Puerto Plata. The event, backed by club members, local authorities and business leaders, kicks off a term focused on strengthening community ties and tourism in the area, according to Suelo Caribe's report.

To me, this is more than a social agenda item. Having a hotelier of Brukier's track record lead a service club like the Lions is a clear sign that the private sector understands tourism isn't just about rooms and beaches. Community leadership, social responsibility and collaboration with authorities are the glue that turns a destination into a sustainable place.

Sosúa and Puerto Plata need that kind of synergy. I hope this presidency drives projects that benefit both residents and visitors. Dominican tourism wins when its business leaders get involved beyond their own properties.