Piñero marks 20 years in Samaná with sustainable growth

The Piñero group is celebrating two decades of uninterrupted presence in Samaná, a track record the company itself considers decisive in its history, according to Arecoa. Twenty years in a market like the peninsula does not happen by luck. It happens through investment, trained staff and a bet on the destination that has held up through good cycles and tougher ones.

• Two decades of continuous operation in Samaná, a record few groups in the area can match.
• A model the company frames within sustainable growth, with the community and the environment as part of the offering.
• Samaná as a destination gaining weight on the Dominican tourism map beyond Punta Cana.

The read for the industry is clear. Every year a chain stays put in a province is a year of stable jobs, purchases from local suppliers and tax revenue reaching the state through tourism. Samaná does not compete with Bávaro on volume, it competes on product, on nature and on an experience that European and North American travellers value more and more. Piñero still being there twenty years later confirms that path has room to run. Watch the knock-on effect for small operators on the peninsula, who benefit when a consolidated player keeps the destination on the international radar.