Puerto Plata takes its offer to FIT with 25 Argentine agents

Puerto Plata wants more Argentine tourists and is not waiting for them to show up on their own. ASHONORTE and the agency Promovere gathered 25 Argentine travel agents for a training breakfast during the International Tourism Fair (FIT), held in Buenos Aires. The date was September 25, and the format is the classic one that works in this market: train the seller, not just the buyer. You can read the original piece at Suelo Caribe.

The move targets a market that already knows the Caribbean and has been eyeing the north coast with growing interest. Puerto Plata offers what Punta Cana does not: mountain and beach on the same trip, the cable car, the 27 Damajagua waterfalls, the Coffee Route and a city with a historic center. Selling that to an Argentine agent takes training, not brochures. That is why the breakfast matters more than it looks.

The business read is straightforward. Argentina remains a high-volume source market with spending power in high season, and the Dominican north competes with Cancun and with Punta Cana itself. Training 25 agents can translate into hundreds of bookings for hotels in Playa Dorada, Cabarete and Sosúa. The bet on the South American market is not new, but this is the most sustained push in years.