Viva Resorts brings Miches and Puerto Plata to FIT 2026

Viva Resorts by Wyndham had its own presence at the International Tourism Fair (FIT) again, and did so for the fourth year running. On the Dominican stage the chain underlined two destinations that have been gaining weight: Miches and Puerto Plata. The news, reported by Arecoa, makes it clear the company does not want those two areas to remain a side note to Punta Cana.

The move makes sense. Miches has seen steady growth in rooms and direct flights, and Puerto Plata remains the historic gateway to the north. That a chain backed by Wyndham puts them on its trade show showcase points to a strategy no longer limited to the eastern zone. The read for hoteliers, tour operators and MITUR officials is simple: every destination that adds inventory and international visibility also adds arrivals, jobs and tourist spending spread across provinces.

It remains to be seen whether the promotional effort turns into contracts for high season, but the message at FIT is that the country has more than one hub. Destination diversification is the most solid route for economic impact to reach beyond Bávaro.