WTTC marks the eight priorities for global tourism
The World Travel and Tourism Council (WTTC) has identified eight priorities that will shape the sector's direction in the coming years, according to Hosteltur. The list covers sustainability, digitalisation, talent, investment, resilience, public-private collaboration and traveller experience, among other fronts.
For a destination like the Dominican Republic, which surpassed 11 million visitors in 2024 and keeps breaking records, these priorities are not theory. Punta Cana, Bávaro, Samaná and Puerto Plata already compete with the Caribbean's biggest players and have room to rise in value through local talent training, energy efficiency in resorts and stronger air connectivity.
The reading is clear. The country that turns those eight priorities into a concrete action plan, with MITUR, hoteliers and tour operators pulling in the same direction, takes the best slice of the pie. The Dominican Republic starts with an advantage. Now it is about executing with judgement and keeping a finger on the traveller's pulse.
Quick questions
What are the WTTC's eight priorities for global tourism?
How do the WTTC priorities affect hotels in Punta Cana and Bávaro?
What role does MITUR play regarding the WTTC priorities?
Why are the WTTC priorities relevant for the Dominican Republic?
What does the Dominican Republic gain by applying the WTTC priorities?
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