WTTC launches independent sustainability certification for hotels
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The WTTC has just taken a step the industry has been calling for: turning its Hotel Sustainability Basics programme into an independent certification. As Arecoa reports, it's a smart move.
Until now, Basics was a voluntary tool, a set of minimum guidelines. But the market, especially European tour operators, no longer settles for soft commitments. They want a real seal, one that shows, that compares, that weighs on the purchase decision. Here the WTTC is putting its credibility on the line: if the certification is rigorous yet workable, hotels in Punta CanaPunta CanaThe main tourism hub of the Dominican Republic, on the eastern tip, famous for white-sand beaches, all-inclusive resorts and its own international airport., BávaroBávaroA beach area next to Punta Cana with one of the Caribbean's largest hotel clusters and a long white-sand shoreline. or Puerto PlataPuerto PlataA north-coast city and province, birthplace of Dominican tourism, home to the cable car up Mount Isabel de Torres, Victorian architecture and the Amber Cove cruise port. can jump into a real differentiation lane.
My take: this is a golden opportunity for Dominican hospitality. It's not about playing catch-up with Europe, it's about getting ahead. Whoever certifies their properties first with this independent seal gets a direct sales argument in Nordic, British, and German markets. I hope MITUR and hotel associations pick up the baton and help small and mid-sized hotels make the leap. Sustainability is no longer a bonus: it's the price of admission.
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The daily brief
Hotels, airlines, MITUR, cruises and destinations. One sharp email a day. Free.
The brief Dominican travel professionals read every morning.