Grupo Piñero has become a WTTC (World Travel and Tourism Council) global member. The council announced it, and Arecoa picked it up this Monday. One of the biggest hotel families in the Dominican Republic now shares a table with the largest travel companies on the planet.
That seat is not just ceremonial. Being a global member of the WTTC means taking part in the debates and decisions that set the international tourism agenda, from sustainability to traveler mobility. For a group born in Mallorca with huge weight in BávaroBávaroA beach area next to Punta Cana with one of the Caribbean's largest hotel clusters and a long white-sand shoreline. and Punta CanaPunta CanaThe main tourism hub of the Dominican Republic, on the eastern tip, famous for white-sand beaches, all-inclusive resorts and its own international airport., this opens doors that used to be out of reach.
My take: the more Dominican-based groups get into these organizations, the better. They not only sell more, they also push global tourism policies to listen to what is happening in the Caribbean. The opportunity was there, and Piñero took it.
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The daily brief
Hotels, airlines, MITUR, cruises and destinations. One sharp email a day. Free.
The brief Dominican travel professionals read every morning.