Turismo News July 11, 2026

Distribution

Modelo agencia

In the agency model, the guest pays at the hotel and the hotel later settles the commission with the OTA. The hotel keeps the payment, the guest data and control of cancellations. It is Booking.com's classic model and gives the hotelier more room to maneuver than the merchant model.

Example In the agency model, the guest pays on departure and the hotel pays Booking its commission at month end.

Related terms

Distribution

Modelo merchant

In the merchant model, the OTA charges the guest upfront and then pays the hotel its net rate, keeping the...

Distribution

Comisión

Commission is the percentage a channel keeps for each booking it brings the hotel. It is the cost of selling...

Distribution

Efecto cartelera

The billboard effect is the phenomenon where showing up on an OTA also lifts the hotel's direct bookings....

Distribution

Google Hotel Ads

Google Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search...

Explore the glossary

More terms with the letter MSee all terms

Turismo News is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at turismo.news/contact.

⚙ Admin