Google Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search and maps. It works like a metasearch engine and is a key battleground for the hotel's direct rate to compete next to the OTAs. Being well placed there can win back bookings that would otherwise go to commission.
Example On Google Hotel Ads, the hotel's own site shows 8 euros cheaper than Booking and wins the direct booking.
Cost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google...
DistributionThe billboard effect is the phenomenon where showing up on an OTA also lifts the hotel's direct bookings....
DistributionCommission is the percentage a channel keeps for each booking it brings the hotel. It is the cost of selling...
DistributionA wholesaler or bedbank buys rooms at a net rate and resells them to agencies, tour operators and other OTAs...
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