Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Turismo News explain the concepts that show up in our analysis.
13 terms · C · See all terms
CASK is the cost to an airline of offering each seat and kilometer. It is the yardstick for a carrier's efficiency and where low...
Hotel technologyA customer data platform pulls everything you know about each guest into one place, whether it comes from the PMS, the website,...
OperationsA chargeback is the forced reversal of a payment that the customer's bank runs when they dispute a card charge. If the booking...
Marketing and CROCustomer lifetime value is how much money a guest leaves over their whole relationship with the hotel, not just one stay. It...
AirlinesA code-share is the deal where two airlines sell the same flight under their own codes, though only one operates it. It lets one...
DistributionCommission is the percentage a channel keeps for each booking it brings the hotel. It is the cost of selling through an OTA and...
RevenueThe comp set is the group of hotels you compare yourself against to tell whether you are doing well or badly. It is chosen by...
AirlinesAir connectivity is the network of routes, frequencies and destinations that link an airport or a region with the rest. More...
Destinations and demandA coolcation is the trend of picking cooler destinations, in northern Europe or the mountains, to escape extreme summer heat. It...
Marketing and CROCost per acquisition is the model where you only pay when the booking happens, like a commission. It shifts the risk to the...
Marketing and CROCost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google Ads and much of...
Hotel technologyA CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns and communications....
Marketing and CROConversion rate optimization is the work of getting a larger share of website visits to end in a booking. It is done by testing...
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