Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Turismo News explain the concepts that show up in our analysis.
11 terms · Revenue · See all terms
The best available rate is the public, flexible price a hotel offers at any moment for a date, with no special conditions. It is...
RevenueThe comp set is the group of hotels you compare yourself against to tell whether you are doing well or badly. It is chosen by...
RevenueDisplacement analysis looks at how much higher priced business you turn away by accepting a group or a low rate contract. A big...
RevenueSeasonality is the concentration of demand in certain times of year, with a full, pricey high season and a soft, cheap low...
RevenueLead time is how many days before the stay a booking is made. A short lead time means people book last minute and forces playing...
RevenueMinimum length of stay is a restriction that forces booking a number of nights to be allowed into a given date. It protects high...
RevenueOpen pricing is setting each rate and each segment independently instead of moving them all chained to the BAR with fixed...
RevenuePace is the rate at which bookings build for a date compared with how the same day ran last year or with the target. If you are...
RevenuePickup is the new bookings coming in for a date over a given window, for example the last seven days. It measures how fast a...
RevenueRate shopping is automatically watching your competitors' prices and your own across channels to decide with data. A tool scrapes...
RevenueTotal revenue management extends revenue logic beyond the room to everything the hotel earns: restaurant, spa, meeting space,...
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