Turismo News July 11, 2026

Distribution

Mayorista

A wholesaler or bedbank buys rooms at a net rate and resells them to agencies, tour operators and other OTAs worldwide. It gives reach into distant markets, but it is a classic source of disparity when those rates end up leaking into public channels below price. Hotelbeds is the best known example.

Example A net rate given to a wholesaler resurfaces on an Asian OTA 12 euros below the hotel's own site.

Related terms

Distribution

Modelo merchant

In the merchant model, the OTA charges the guest upfront and then pays the hotel its net rate, keeping the...

Distribution

Comisión

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Distribution

Efecto cartelera

The billboard effect is the phenomenon where showing up on an OTA also lifts the hotel's direct bookings....

Distribution

Google Hotel Ads

Google Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search...

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