Booking abandonment is when a guest starts booking on the website and leaves before paying. It measures the friction in the flow and usually spikes from surprise fees, long forms or lack of trust. Winning those people back with an email or a reminder is one of the direct channel's most profitable moves.
Example An automatic email an hour after abandonment recovers 1 in 10 bookings that had dropped off.
Conversion rate optimization is the work of getting a larger share of website visits to end in a booking. It...
Marketing and CRORetargeting is showing ads again to people who visited your website but did not book. It follows the customer...
Marketing and CROAttribution is how you split the credit for a booking across the different touchpoints a person hit before...
Marketing and CROCustomer lifetime value is how much money a guest leaves over their whole relationship with the hotel, not...
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