Conversion rate optimization is the work of getting a larger share of website visits to end in a booking. It is done by testing changes to design, message and checkout and measuring which sells more. It is the cheapest lever to win direct bookings, because it squeezes the traffic you already have.
Example Removing a step from the booking flow lifts conversion from 2 to 2.6 percent without spending on more traffic.
Booking abandonment is when a guest starts booking on the website and leaves before paying. It measures the...
Marketing and CROCost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google...
Marketing and CROAttribution is how you split the credit for a booking across the different touchpoints a person hit before...
Marketing and CROCustomer lifetime value is how much money a guest leaves over their whole relationship with the hotel, not...
Turismo News is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at turismo.news/contact.
The daily brief
One sharp travel-industry brief a day. Free.