Marketing and CRO

CPA

Cost per acquisition is the model where you only pay when the booking happens, like a commission. It shifts the risk to the channel, which only earns if it sells, and that is why it tends to cost more per booking than cost per click. It is the commission logic of the OTAs and of some metasearch campaigns.

Example Under CPA, the hotel pays 12 percent only on the bookings the metasearch site actually closes.