Seasonality is the concentration of demand in certain times of year, with a full, pricey high season and a soft, cheap low season. It shapes the revenue, staffing and cashflow of a hotel or a destination. Smoothing it out, drawing guests in the weak months, is one of the sector's biggest profit levers.
Example A beach hotel earns almost everything in summer, so it fights to fill the low season with senior or event tourism.
Lead time is how many days before the stay a booking is made. A short lead time means people book last minute...
Destinations and demandSenior tourism is the segment of travellers over 65, a high value profile because they travel off-season,...
RevenueThe best available rate is the public, flexible price a hotel offers at any moment for a date, with no...
RevenueThe comp set is the group of hotels you compare yourself against to tell whether you are doing well or badly....
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