Guest messaging is direct communication over WhatsApp, SMS or chat before, during and after the stay. It is used to answer questions, upsell and get ahead of a problem before it ends up in a bad review. Combined with AI, it responds instantly without swamping the front desk.
Example A message the day before offers early check-in for 15 euros and captures extra revenue before arrival.
A CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns...
Hotel technologyAn API is the door through which two programs talk and pass data with no human in the middle. In a hotel it...
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