AI and automation

Hiperpersonalización

Hyper-personalization is tailoring the offer and the message to each customer using their data and behavior in real time. It goes beyond putting a name in an email, it changes the price, the suggested room or the add-on depending on who is looking. AI makes it possible at scale, though it always brushes against the privacy line.

Example A guest who always books spa is shown rooms with circuit access first on the website.