Turismo News July 11, 2026

AI and automation

NLP

Natural language processing is the branch of AI that lets a machine understand and produce human language. It is what allows analyzing thousands of reviews to surface what people complain about or sorting incoming email. It is the base that chatbots and sentiment analysis sit on.

Example With NLP, a hotel detects that the word noise shows up in 30 percent of its negative reviews.

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Analítica predictiva

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Hiperpersonalización

Hyper-personalization is tailoring the offer and the message to each customer using their data and behavior...

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Machine learning

Machine learning is the part of AI where the system improves by itself from data, without anyone coding every...

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