A rate fence is the condition that separates a cheap fare from an expensive one so each customer pays what they are willing to. Non-refundable, book in advance or members only are fences that justify a lower price without giving it to everyone. It is the tool that makes charging different prices for the same room possible.
Example The cheap rate requires paying today and no cancellation, a fence the flexible guest will not want to cross.
The non-refundable rate is paid upfront and is not returned if the guest cancels or fails to show. In...
RevenueThe best available rate is the public, flexible price a hotel offers at any moment for a date, with no...
Marketing and CROA loyalty program rewards repeat guests with points, member rates or perks so they come back and book direct....
Marketing and CROBooking abandonment is when a guest starts booking on the website and leaves before paying. It measures the...
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