Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Turismo News explain the concepts that show up in our analysis.
58 terms
Cost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google Ads and much of...
Hotel technologyA CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns and communications....
Marketing and CROConversion rate optimization is the work of getting a larger share of website visits to end in a booking. It is done by testing...
Destinations and demandA dupe destination is a cheaper, less crowded alternative to a famous, saturated spot, popularised by TikTok under the...
RevenueDisplacement analysis looks at how much higher priced business you turn away by accepting a group or a low rate contract. A big...
DistributionThe billboard effect is the phenomenon where showing up on an OTA also lifts the hotel's direct bookings. Many people discover...
RevenueSeasonality is the concentration of demand in certain times of year, with a full, pricey high season and a soft, cheap low...
AirlinesAn FBO is the operator that services private and business aircraft at an airport: fuelling, hangar, ground handling and care of...
DistributionGoogle Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search and maps. It works...
AirlinesHandling refers to the ground services provided to aircraft at the airport: baggage loading and unloading, passenger boarding,...
AI and automationHyper-personalization is tailoring the offer and the message to each customer using their data and behavior in real time. It goes...
AirlinesThe hub and spoke model concentrates flights at a big connecting airport from which passengers fan out to other destinations. It...
Hotel technologyA two-way integration is one that sends data both directions, not just from one system to the other. The PMS sends availability...
Hotel technologyA check-in kiosk is the machine or app that lets the guest register alone, with no queue at reception. It reads the ID, charges...
RevenueLead time is how many days before the stay a booking is made. A short lead time means people book last minute and forces playing...
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