Mitur puts Jarabacoa on the Dominican ecotourism map
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The Ministry of Tourism and the JarabacoaJarabacoaA mountain town in the centre of the country, capital of ecotourism and adventure sports, with a cool climate, rivers and waterfalls like Jimenoa and Baiguate. Tourism Cluster have stepped up to position this La Vega municipality as the country's leading ecotourism hotspot. The move: a familiarization trip for journalists and travel agents, a classic but effective play if done right.
The idea is straightforward: let those who sell and tell destinations experience Jarabacoa firsthand. And the town has a strong hand: rivers, mountains, coffee plantations, and a climate that earned it the nickname “city of eternal spring.” According to Suelo Caribe, the goal is to boost nature and experience tourism, something the Dominican Republic has in its veins but doesn't always exploit properly.
I see this as a smart bet. Jarabacoa isn't just a weekend escape for locals, it has the potential to draw international travelers looking for something beyond the sun and sand of Punta CanaPunta CanaThe main tourism hub of the Dominican Republic, on the eastern tip, famous for white-sand beaches, all-inclusive resorts and its own international airport. or BávaroBávaroA beach area next to Punta Cana with one of the Caribbean's largest hotel clusters and a long white-sand shoreline.. The challenge lies in infrastructure and connecting the offer with ecotourism-focused tour operators. But Mitur is making a move, and that's always good news for the industry.
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The brief Dominican travel professionals read every morning.