Total revenue management extends revenue logic beyond the room to everything the hotel earns: restaurant, spa, meeting space, parking. Instead of optimizing only the bed's price, it optimizes the total value of each guest and each square meter. It is the natural evolution once accommodation is no longer the only source of margin.
Example The hotel prefers a guest who pays less for the room but fills the restaurant and the spa.
The best available rate is the public, flexible price a hotel offers at any moment for a date, with no...
RevenueThe comp set is the group of hotels you compare yourself against to tell whether you are doing well or badly....
RevenueDisplacement analysis looks at how much higher priced business you turn away by accepting a group or a low...
RevenueSeasonality is the concentration of demand in certain times of year, with a full, pricey high season and a...
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