Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Turismo News explain the concepts that show up in our analysis.
58 terms
A loyalty program rewards repeat guests with points, member rates or perks so they come back and book direct. It is the chains'...
AirlinesRASK is the revenue an airline earns per seat and kilometer offered, whether filled or not. It is the airline sibling of hotel...
Marketing and CROA rate fence is the condition that separates a cheap fare from an expensive one so each customer pays what they are willing to....
RevenueRate shopping is automatically watching your competitors' prices and your own across channels to decide with data. A tool scrapes...
OperationsThe release period is the number of days before arrival by which an intermediary must return the rooms of an allotment it has not...
Marketing and CRORetargeting is showing ads again to people who visited your website but did not book. It follows the customer across other sites...
OperationsRun of house is selling a room without guaranteeing which one, letting the hotel assign whatever suits it on arrival. It gives...
OperationsA stop sell is closing the sale of a date or room type on a channel, even if inventory remains. It is used to slam the brakes on...
OperationsThe non-refundable rate is paid upfront and is not returned if the guest cancels or fails to show. In exchange for giving up...
RevenueTotal revenue management extends revenue logic beyond the room to everything the hotel earns: restaurant, spa, meeting space,...
Destinations and demandLuxury tourism is the segment of high spending travellers who seek exclusivity, flawless service and tailored experiences, and...
Destinations and demandSenior tourism is the segment of travellers over 65, a high value profile because they travel off-season, stay more nights and...
DistributionA tour operator is the company that bundles flight, hotel and transfers into a single organised trip and sells it, usually...
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