Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Turismo News explain the concepts that show up in our analysis.
58 terms
The mobile key turns the guest's phone into the room key, with no stop at reception. It activates after online check-in and opens...
AirlinesLoad factor is the percentage of seats sold out of those offered on a flight or across a network. It is to an airline what...
AirlinesA low cost airline sells cheap flights by cutting everything non-essential: a single class, tightly used aircraft, secondary...
AI and automationMachine learning is the part of AI where the system improves by itself from data, without anyone coding every rule. It finds...
DistributionA wholesaler or bedbank buys rooms at a net rate and resells them to agencies, tour operators and other OTAs worldwide. It gives...
Hotel technologyGuest messaging is direct communication over WhatsApp, SMS or chat before, during and after the stay. It is used to answer...
RevenueMinimum length of stay is a restriction that forces booking a number of nights to be allowed into a given date. It protects high...
DistributionIn the agency model, the guest pays at the hotel and the hotel later settles the commission with the OTA. The hotel keeps the...
DistributionIn the merchant model, the OTA charges the guest upfront and then pays the hotel its net rate, keeping the difference. The hotel...
AI and automationNatural language processing is the branch of AI that lets a machine understand and produce human language. It is what allows...
RevenueOpen pricing is setting each rate and each segment independently instead of moving them all chained to the BAR with fixed...
RevenuePace is the rate at which bookings build for a date compared with how the same day ran last year or with the target. If you are...
RevenuePickup is the new bookings coming in for a date over a given window, for example the last seven days. It measures how fast a...
Hotel technologyA cloud PMS is the hotel management system that runs on the internet instead of on a server behind the front desk. It updates...
AirlinesThe PNR is the record that holds all the data of a travel booking: passenger, flights, fare and contact. It is the locator you...
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